Copy Rocket | Creative Copywriting for Ad Agencies

Why Hiring “Freelance Copywriters Near Me” is a Terrible Idea

Why settle for the freelance copywriter near you when you can hire the best writers in the business?

Follow these three steps to find copywriters that can help your agency to succeed.

Advertising, Branding, Copywriting, MarketingHoward PearlsteinMay 14, 2025Agency Owners, Advertising, Agency Life, Branding, MarketingComment

How to Write Bold a Mission Statement

Write a mission statement that boldly goes where no mission statement has gone before.

Advertising, Copywriting, MarketingHoward PearlsteinMay 13, 2025Agency Owners, Advertising, Agency Life, MarketingComment

What Business is Copy Rocket In? What Business are You in?

What business is Copy Rocket really in? What business is your agency really in? The answer isn’t always obvious.

Advertising, Copywriting, MarketingHoward PearlsteinMay 12, 2025Copywriting, Agency Life, Agency Owners, MarketingComment

12 Ad Agency Survival Tips from Survivor

Want your ad agency to survive? Follow these 12 tips from Survivor.

Even a Copywriter Knows that These 5 Website Mistakes are Killing Your Brand

Take a little time each week to update your website. Your brand will thank you for it.

5 Tips from the Web’s Best Branding Blogs

Practical advice you can take to heart from a few of the web’s best branding blogs.

Advertising, Branding, Copywriting, MarketingHoward PearlsteinApril 24, 2023Agency Owners, Advertising, Agency Life, MarketingComment

What is a Brand and How to Define Yours (Before Someone Does It for You).

Create a brand your company can live in three steps.

Advertising, Copywriting, Marketing, BrandingHoward PearlsteinApril 16, 2023Agency Owners, Advertising, Agency Life, Copywriting, MarketingComment

Grow Your Ad Agency by Looking at the Big Picture

When you step out of the day-to-day, you’ll have a new sense of clarity and purpose for your agency – one that puts everything into perspective.

Advertising, Copywriting, MarketingHoward PearlsteinApril 14, 2023Agency Owners, Advertising, Copywriting, Agency LifeComment

How to Write Website Copy That Turns Visitors Into Customers

Whether you think you can or think you can’t write the copy for your website, you’re right.

Advertising, Copywriting, MarketingHoward PearlsteinApril 9, 2023Agency Owners, Advertising, Agency Life, MarketingComment

10 Everyday Mistakes Copywriters Make Every Day

Want to sharpen your agency’s work? Share these 10 tips with your copywriters.

How to Make Your Ad Agency More Profitable – And How Copywriters Can Help

By making minor tweaks, copywriters can take some of the pressure off of you – and create better work for your ad agency.

Advertising, Copywriting, MarketingHoward PearlsteinFebruary 8, 2023Advertising, Agency Owners, Marketing, Copywriting, Agency LifeComment

5 Solutions for Your Biggest Agency Headaches

Cash flow and payroll worries stressing you out? Transform your ad agency with these 5 simple tactics.

Advertising, CopywritingHoward PearlsteinSeptember 17, 2021Advertising, Marketing, CopywritingComment

How to Build Stronger Client Relationships

Make an impact on your clients by taking these four actions every day.

Advertising, CopywritingHoward PearlsteinAugust 25, 2021Advertising, Marketing, Copywriting Comments

10 Tips to Improve Your Ad Agency’s Copywriting

Make sure your writers avoid making these 10 common errors to improve your agency’s copywriting.

Advertising, Branding, Copywriting, MarketingHoward PearlsteinDecember 15, 2019Agency Owners, Advertising, Agency Life, Branding, Copywriting, MarketingComment

5 Must-Read Books for Owners of Ad Agencies

Improving your ad agency begins by improving your skillset as a leader. Here are five books to help you out.

Branding, Copywriting, MarketingHoward PearlsteinNovember 17, 2019Agency Owners, Advertising, Agency Life, Branding, Copywriting, MarketingComment

3 Reasons to Fire Bad Ad Agency Clients Today

Firing bad clients gives your agency more time to devote to profitable clients, more time to work on your agency’s marketing efforts and more time to pursue clients you want to work with.

Ad Agency Owners: Here’s How to Lose an Account

Are you presenting work to your client that’s serviceable or exceptional?

Advertising, Branding, Copywriting, MarketingHoward PearlsteinOctober 6, 2019Agency Owners, Advertising, Agency Life, Branding, Copywriting, MarketingComment

Want Your Ad Agency to Survive? Take These 3 Steps Today.

What three simple survival tactics should every agency implement today? Start with balancing your client roster.

Advertising, Branding, CopywritingHoward PearlsteinSeptember 29, 2019Agency Owners, Advertising, Agency Life, Branding, Copywriting, MarketingComment

Bad Clients Are Killing Your Ad Agency

As an agency owner, it’s difficult to walk away from a client (and the money). But when you stop forcing a bad client to fit your agency, you start to see opportunities you never knew were there.

Advertising, Branding, Copywriting, MarketingHoward PearlsteinSeptember 22, 2019Agency Owners, Advertising, Agency Life, Branding, CopywritingComment