Why Hiring “Freelance Copywriters Near Me” is a Terrible Idea
Actually, hiring freelance copywriters near you is not a terrible idea…if.
If you have exceptional freelance copywriters near you.
If you have freelance copywriters near you who understand your clients’ industries.
If you have freelance copywriters near you who understand the media they need to be writing for.
A local freelance copywriter can have plenty of benefits:
Attending briefings in person.
Concepting with your art directors.
Presenting to clients if needed.
When you have a dependable freelance copywriter in your city, you get the best of both worlds: all the benefits of having a full-time writer without having to pay a full-time salary plus benefits.
The problems begin when you rely too heavily on that one writer.
What happens when he or she is booked with other gigs?
What do you do if the work becomes lackluster and you have no other resources?
Are you really happy when the writer is working with your agency and your competitor down the street?
However, the biggest problem with using freelance copywriters near you is that you’re cheating out your agency and your clients from working with the best freelance copywriters in the industry.
Today you can work with any freelancer writer you want, regardless of where they’re located.
Need an automotive expert? No problem.
Need humorous radio? Easy.
Need a big idea on which to build a complete campaign? You got it.
That’s Why Copy Rocket Exists
When I owned an ad agency, I was fortunate to work with great writers.
The problem came when something new came along – whether a new client or new media – and these writers were pushed outside of their comfort zones.
Being great writers, they were able to work through their discomfort.
They produced the work.
And our clients remained happy
But I knew it wasn’t the best work we could be doing – and that our clients should be receiving.
I didn’t want other agency owners to have this same experience.
With Copy Rocket, owners of small agencies outside of major markets now have the opportunity to work with the best writers possible.
When you hire us, you work only with elite writers who have agency backgrounds, understand agency life and have experience on major accounts, including:
Verizon
Toyota
BBVA
General Foods
Honda
Mitsubishi
The Third Option
Most agency owners feel like they have only two choices for copywriting. Either hire full-time writers or find freelancers in their town and cross their fingers that they deliver.
Copy Rocket offers a third option: senior writers from top agencies who create copy that sells products and builds brands.
Next time you find yourself looking for a writer, avoid Googling, “freelance copywriters near me,” and contact Copy Rocket instead.